Growing up in Philly, it was inevitable that you were exposed to Hip-Hop.

For those who were drawn to it, the love affair began and the culture grew. Since 1973, Hip-Hop grew from B-Boys, Beat Boxing and DJs to an art form relatable to everyone. The 1990s gave way to a generation of people who could appreciate Hip-Hop as an art form rather than just a commercial entity because artists from NWA and Snoop to A Tribe Called Quest and Nas could co-exist.

There wasn't one sound and people could hear different artists on local radio stations.

Coors Light and Power 99 would like to introduce The Movement, to give the mic to local emcees and introduce the collective of real Hip-Hop artists that exists in the city. The Underground Summer Series, featuring 13 local artist performances, live in our performance studio, will take place over the 13 weeks of summer.