It's kind of weird to see some singers transition to other things that have not much to do with the stage and bright lights. But that's not stopping Alicia Keys. She just became BlackBerry's Global Creative Director. But really, how did she get this job? We are guessing this is BlackBerry's come back and a way for them to take on other cell phone companies like Apple and Samsung. So why not tag her name and give her a title. In her new position, Alicia will help the company in competition with the other companues by working with app developers and making the BlackBerry a "cool device" instead of being a business phone. Plus there will be two new BlackBerry smartphones hitting the market soon.