Kanye West’s Yeezy Jacket Is a Huge Hit for Gap

By Mutha
  • Back in June 2020, Kanye signed a 10 year partnership with Gap.
  • It looks like it is already paying off.
  • He has sold out of two jackets already. The jackets were priced at $200.
  • The jackets will begin shipping this Fall.
  • Preorders have started in North America, Tokyo and Europe.
  • 75% of those that purchased the jacket were new to Gap.
  • The Gap's other brand, Athleta has seen an increase of 27%. 
  • Athleta recently snagged Simone Biles.
  • The Gap brand is up 30% year to year.

US rapper Kanye West attends the WSJ Magazine 2019 Innovator Awards at MOMA on November 6, 2019 in New York City. (Photo by Angela Weiss / AFP) (Photo by ANGELA WEISS/AFP via Getty Images)Photo: AFP via Getty Images

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